Pasley Commercial Interiors

The Transformation

Before

After

Before

After

The Challenge

As Pinnacle expanded their practice, they faced a common challenge: ensuring their growing presence remained unified and memorable for their patients. Their first office lacked a cohesive brand identity, making it difficult to communicate the practice’s values and create a welcoming, professional environment. As their patient base soared, the need for a second and third office emerged quickly. The timeline was tight, and it was crucial that the new spaces reflected and reinforced their brand, ensuring patients experienced the same welcoming atmosphere and trust-inspiring design at either location.

Our Solution

We began by working closely with the practice to develop a comprehensive brand identity, including a color palette, logo, signage, and interior design standards. This holistic approach ensured their office would convey professionalism, warmth, and care—hallmarks of their practice philosophy. When it came time to open the second and third office, our established brand standards became the foundation. Instead of starting from scratch, we translated the existing branding elements (colors, materials, visual motifs, and signage) into the new space. This accelerated the design and build-out process, allowing us to meet tight deadlines and ensure a seamless transition for staff and patients alike.

The Results

All three offices now present a unified, inviting identity, enhancing patient experience and staff morale. The recognizable brand supports marketing efforts and reinforces the trust and care patients can expect from Pinnacle Advanced Primary Care. By laying this groundwork early, we enabled them to scale up efficiently, with design solutions that adapt as they continue to grow.

Client Testimonial

"I love the expertise and personalized experience that Pasley Commercial Interiors brings to the table. Robin does an amazing job evaluating the space and creating smart renovations that match your brand but also keep cost in mind for the client."

Travis Bockenstedt, President